There is one thing that most people, especially businesses forget to use.
This doesn't cause much trouble to big businesses, like to Coca Cola, but I guess that you are not at that level yet.
And you don't have to be. They do their marketing in the wrong way anyway.
So what am I talking about?
I am talking about two step advertising.
Maybe you know little bit about it or not at all.
But no worries, I will tell you all important things about it.
And quick disclaimer. This can help your business grow so much faster than ever before.
So if you are ready to take the step forward, get your focus right and you are ready.
So let's begin…
People don't most of the time understand what two step advertising is.
And whenever you don't know something important - when you are supposed to know it - is a bad problem.
So most people understand the idea of one step advertising.
You basically spear fishing.
You first try to find your “fish” and catch them with Email or with something else.
Problem with this is that a lot of the times you miss the fish.
You were too early, too late or just at the wrong time.
And it's a really slow tactic.
But if we move out to two step advertising, It's like a fishnet.
You let the fish swim into the net and you catch them.
What that means is that you let the fish come, you don't have to spear or force them to come.
And you catch them. Boom!
Now you have the fish.
So how does that work in real life?
Well, basically you can set up an ad and let that run.
Your target audience starts to see that ad and will be interested in it.
They sign up or buy whatever you are selling and bum! Fish net works.
It's a lot easier to close them if they want something you sell, right?
Yes, you get more fish easier and faster with the fishnet than with a spear.
That is meant with the power of the step advertising.
So now, what should you remember?
Remember that two steps is so much better than one step.
Fishnet is so much better than a spear.
Simple!
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