I am really worried how these days businesses sell their garbage to people.
Okay, everything is not garbage, but their selling skills are.
And now you are on the point which can change your life forever!
Cause, If 99% of marketing sucks then think how easy it is for you to stand out.
You would be light in the darkness.
So now you can stop reading, scroll through the same garbage and let your life be the same.
Or you can change it now by reading this little article about business secrets which most people don't know.
So, let's go…
I want to ask you, do you know how protein shake companies sell their product?
Cause we don't actually need them.
Yes, we don't need protein shakes.
Okay, these companies sell their products by convincing you that you need them.
As I talked about protein shakes, these are selled by idea that you can build 10% more muscle by using these.
Or they can use some other tricks.
And protein shake companies are not even the only ones who convince you to buy something.
Have you heard about Goji Berries or about vegetables?
Yes, “tHeY ArE HeAltHy”.
But now the core point of this is:
Sell the need!
Don't sell your product, cause nobody cares.
Sell the need!
If someone comes to the store and wants to buy a drill, I can guess that he is not just buying a drill.
He wants a hole in a wall or something.
He doesn't want to buy the drill and then just throw it in a basement for no reason.
He has a need and the product is the drill.
And sometimes I feel disgusted when I see people selling the laptops for saying:
“THiS HaS 2450 GigAbYTes aNd 537 mEgA ByTeS.”
Nobody cares about your mega or giga bytes!
People want to buy a laptop, because they want to work faster or play for example.
Understand, sell the need!
And what is the big problem here?
The big problem is that nobody knows about this.
I can tell that wherever you go you will always see these “product sellers”.
So don't be like them.
Sell the need.
If I would have a coffee shop, I would get a massive sign which says:
“Feeling tired? Get a warm coffee.”
That's simple.
And don't go with a cheaper price please.
There are always these “cheap sellers”, but what it actually does is you just look low quality.
Yes, Cheap price = Low quality!
So now understand these two simple things:
Sell the need, not the product!
And don't sell on price!
That's it, fix your shit together and have a nice day buddy.
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