In Today's world “words” matter so much more than before.
Especially when we have this big social media and we can basically talk with millions, maybe billions of people.
And if we want attention, we have to be somehow better than others.
It sounds hard to be better than others, but it's really not.
Because every single person and business writes bad content.
And there are plenty of reasons for this.
School has failed us. Writing isn’t speaking.
And most people have never picked up on the tricks you can use to breathe life into whatever you’re writing.
But don't worry, in this article you will learn how to write properly to get more attention, attract more clients, grow your business and show people that you know what you do.
How to stop bad writing once and for all?
The first step we need to take is to always seduce someone into reading whatever you wrote.
Consider that you could write the world’s best article or make the most compelling argument…
And it wouldn’t matter if they clicked off before you got the point.
Imagine a newspaper.
Lots of lines formatted very close together. Dense.
You look at that page and your brain says: ‘pfffffffff, are we going to have to wade through all that?’
Now look at the article you’re reading right now.
Looks a lot more digestible compared to a newspaper, doesn’t it?
That’s because I make it easy for you to get into.
Short paragraphs. Easy to understand sentences. No heavy jargon or endless run-on sentences.
Short form content vs. Long form content
So does that mean you should make everything easy?
Chop it up like baby food?
Talk like you’re speaking to a toddler on Adderall.
Nope.
But you do need to be mindful of how you format your stuff.
Doesn’t matter if it’s video, audio, text.
Any type of content you make needs to hook the reader and keep them going.
You can't just write stuff out of your head.
You have to know what hooks your audience.
You have probably read some news in some part of you life and you probably remember the headings like:
“Is this person this?”
Or “Look how this looks now!”
Those are hooks and they get attention by being curious.
So next time you are writing something, don't say “Cars!”
Say something like: "Is this the Car you have been looking for?” Or something like that.
You should never tell everything at the start.
You have to give them a little bit more by every sentence, so they should keep reading.
Remember this!
Now you should know a little bit more about writing and I can bet that you know more than 80% of people.
But you have to remember that only if you practice this, you will become better.
Only action will make you something.
Do you understand?
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