Don't let this eat you!
Most of today's ads sucks.
And I mean they are really bad.
Then why are they so bad?
Because people don't know how to write them. How to do them correctly.
Yes they have ads, but they kind of throw the dice about them.
Most businesses don't know how to sell with them.
And that is a big problem if the ads are meant for selling.
Their marketing sucks.
This can be you and your ads.
So if you want to be sure that your ads actually work, read this article.
This article shows you how to absolutely win with your ads.
And I mean win money, real money!
So aim for the money and you are ready…
Over 100 years ago this problem exist
The problem of making ads.
Then one wise man wrote a book about how to “write” good ads.
This man did think that he solved the problem. No more ads for no reason, no more ads about nothing.
But, No!
Even today people write horrible ads and they don't know what they are doing.
This is maybe you or maybe not, but I want to make one point clear.
You can't just randomly throw money on ads if you don't know what you are doing!
You are not going to throw a dice, okay.
It has to be a meaningful “ad” full of great sentences and design, which leads clients to buy.
And yes stop thinking about “brand building”.
You are not as big as Coca Cola or Amazon.
They can do it because they have money, but you don't have to.
You are not them and you don't have to be.
If you spend 1000 € on ads, you have to get back at least 1000 €.
To me that is an obvious one, but some people don't still get it.
And that is not what brand building gets you.
It needs to hold an account.
We are not gonna dance and sing jingles for fun.
We’re not here to win awards.
We’re not here for world peace or solving world hunger.
We are here to make sales!
So what to then do?
Whenever you run an ad, or whenever you see someone run an ad, you have to make sure that the returns are measurable.
That you know, is it doing anything for you?
Keep still in mind that there is no perfect measurement system.
It's always gonna be imperfect.
But it has to be something in place.
In every ad there has to be some mechanism of seeing it works, okay.
So what we learned today.
No more dancing and singing jingles for fun, no more brand building and no more trash on ads.
Make sure that your ad is measurable.
Those ads need to do something for you.
And Don't Throw the dice about it.
The ad needs to be meaningful.
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