Marketing is dying. Literally dying.
Why, cause 98% of all businesses don't know how to actually market.
Now we have dancing clowns, spaghetti monsters and footless dragons who believe that the moon is green.
Yes, that's how far the “marketing” has gone.
But now I will tell you how to actually market, cause it's really boring to watch these businesses acting stupid.
You need to read this now if you want to save yourself and your marketing.
But I don't want to see anything, but good marketing after this.
That's what I expect for you.
We have to make our marketing as sharp as a knife.
It needs to cut stones.
Yes, no more toy knives or anything like that.
So are you ready?
Okay, let's imagine that you are standing at a busy train station.
There are literally hundreds of people.
Then suddenly somebody is yelling your name.
In most cases you want to know what's up. Who is yelling your name?
You pay attention to it because it's your name.
And I guess that you don't really care if somebody is yelling the name Kyle or Jason if those are not your names.
You care about yourself.
And this is reasonable when you are the main character of your life.
Of course you care!
But this is where businesses get this wrong.
They think that people care who they are when nobody gives a shit about them.
For example I despite one thing about these businesses.
This happens when I find some business’ websites.
And most of the time when I click the link, I see company names written in elephant size letters.
Nobody cares!
Your clients care about themselves, not about you.
But what is even more dispiting to watch are the sections, like “OUr CoMpAnY” or “oUr StOrY”.
And then these are like Tolkien sized sections.
So at the end of the day, I want you to remember that nobody cares about you.
Yes, maybe you mom, dad and your dog cares.
But most of the people care more about themselves.
And they should care about themselves.
I want you to talk about the clients problems, like:
“Do you need food?”
That's better than 80 % of headlines!
That's better than having your company name at your website's headline.
Some wise man even said:
"You get more friends by being interested in them than trying to get people to be interested in you.”
Now I think that you have got the point, but as a bonus, I will go over one important point.
I said a couple seconds ago: “Do you need food.” as an example.
But, can you say that to everyone? Yes, but do they all care?
No. Of course not.
That's why you can't sell to everyone.
You don't try to sell food to people who are full.
They are not interested anymore.
You don't sell steak to vegans or shoes to feetless, right?
You have to find your target audience.
Do you understand?
Now you can go with your old marketing strategies, maybe get little money and stay poor.
Or then you can try something that actually works. Something that follows the law of nature.
Implementing these things will at least double the amount of clients you have.
So go there and fix some things. It's up to you!
Comments