This article will change your business completely!
Most people are lacking marketing.
They are lacking marketing, cause they usually throw some words somewhere and hope that it's going to work.
Well let me tell you.
IT WILL NOT WORK!
But don't worry!
I will tell you the secret of getting people to buy for you with no problems.
And no this doesn't even need any money. This is a free, but valuable skill that anybody can learn.
This just needs your mind to be focused.
So let's begin…
Recently I have got lot of questions like:
“Hey, I have this and this business idea, but I need money.
So could you be interested or do you know someone who has money?”
And this is today's point.
I was listening to a speech from a business owner and he taught me something very important.
He told me the five most important “letters.”
WIIFM
This WIIFM stands for “what's in it for me.”
And that is what everybody is thinking when you start talking to them, when they write or read an ad…
The reason why I know this is because it's self-evident.
If you are asking me:
“I want to do this, how do I do this?”
“I want to get money, do you know anybody who has money? Can anyone give me money?”
And now when you are coming from that perspective, you notice that it uses the 5 letters.
WIIFM
What's in it for me?
And that's a sign that you are becoming an adult.
The idea of approaching in every situation, thinking what's in it for me, how I can get something out of it is a childish attitude.
Anytime you notice yourself starting a question with “I want”, “I need” or “how I get…”
That is a good indication that you're not coming at this from the right perspective.
So the right way to approach anything is this.
Realize that whatever you're saying, the guy listening to you is listening to WIIFM.
What's in it for me?
So if you're asking me:
“I got this idea. How do I get money?”
The right way to approach that is by telling the reader why it's a good idea to give you money.
Why would they invest in your thing or to listen to whatever you have to.
And if you can't come up with any good answer, then you have some thinking to do.
Tell the why…
Now you should have little higher business mind.
So remember to implement the five letters WIIFM.
What in it for me?
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