learn the skill of grabbing anyone's attention!
The vast majority of copies sucks, because of the headline.
Those sucks, cause nobody knows how to actually write them.
But don't worry!
In the next 5 minutes I will teach you exactly the way to get anyone's attention by your headline.
And yes the headline matters.
I don't want to hear anyone ever say that the headline is just a sentence with text or doesn't really do anything.
The headline means more than you think.
It means everything!
And It really doesn't matter if you have a website, newsletter or TikTok video.
The headline is the first step you need to make.
Let me explain…
So let's imagine a scenario where you are scrolling on youtube.
You are scrolling to find something interesting there.
You scroll and you find two videos.
First one has a headline which talks about the problem you have and the reason why you should click it.
And the second one's headline talks about an interesting fact.
I assume that you will click the first one.
You know why?
Because people are a lot more interested in solving their problems or getting something valuable out of it.
And that is the first point.
You get more people to pay attention by talking about a problem they have or talk about the reason why they should “click”.
In most cases you don't talk about anything else!
And DON'T talk about how interesting you are or your product.
Talk about what they get from it.
Let's say that we are a water company and we sell water.
We don't get their attention by saying:
“Come and drink our finest water!”
We say:
“Are you thirsty? Get the finest and cleanest water now!
You see?
People Don't really care about your product.
They care what is in it for them!
If you want to know if your headline is good or bad, you need to take a test.
The test is to put a headline in a imagery ad and add just a phone number under it.
Let's say we sell water again and we say:
“Come and drink our finest water!”
Would You call that imagery number under it?
Does it give you a reason to call?
It doesn't give any reason at all!
That is what I Mean by bad headlines!
So don't make that mistake.
But now you should have a simple understanding about headlines.
Remember that you make the best headline by giving them a reason why they should keep reading.
DON'T talk about the product or video in your headline.
Talk about the reason why!
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