These days many businesses suck at marketing.
Yes, they really suck at it.
And the reason why they suck is because they think their company is like Coca Cola.
They think that the same million dollar marketing will work for them.
Well let me tell you, it doesn't work.
You can't sell to everyone with million dollar budgets.
But you don't need to.
So now I'm going to tell you what is good marketing and what it needs.
And yes, this works in every country, in any language to everyone.
If you follow these three things, I guarantee that you will become the top 10% of marketers.
Because as I said, many people suck at it.
And this takes under 10 minutes of your time…
So first you have to understand that you have to know what your message is.
You have a meaningful message to your potential “clients”.
Your message should be clear, powerful, persuasive, or compelling.
What you say should matter.
It has to cut through clutter.
That means you can't be boring. You can't be saying what everyone says.
And don't you stupid offer to be cheaper.
That is autistic and it doesn't work.
It's such a low effort. And that's not what we do.
So how do we make sure that our marketing is good?
Well we get into it, but first you should think about who you are actually talking to.
What would get these people excited?
Which gets us to number two, which is, who are we selling to?
A business needs to know their target customer.
You need to know who your message is for so you can gear it towards them.
It is borderline impossible to come up with a message that speaks to everyone, and it actually also gets the attention of everyone.
Doesn't happen, does it?
Something that can be of interest to me can be of no interest to plenty of other people.
If I'm a skateboarder, you're talking to me about skateboarding.
I'm easily going to be interested, of course, because I'm a skateboarder.
If you talk to me personally about skateboarding, I don't know anything about it. I don't care about it.
You could tell me anything.
I'm just going to be on my way.
The message needs to be geared towards a group so you can disregard others.
If you sell blowtorches, you're mostly selling to dudes.
So the marketing should be geared towards guys.
If a woman buys a blowtorch, that's great.
Obviously, if someone wants to buy it, we'll sell it. That's no problem.
But the marketing needs to be geared towards the people that have the highest chance of converting for.
There's a reason why the saying is, get woke, go broke.
It's not so much because of the wokeness.
It's because these companies, a lot of the times gear, all
their effort and all of their budget and all of their messaging towards a group of people that couldn't care less about them.
This is not about politics.
That's not what we're doing here. We're selling shit.
And if you want to sell shit, it makes sense to gear your
message towards the group of people that is most likely to buy your stuff.
Extremely important to think about this.
Pick your target, go for it. Again, you don't have to know this exactly from the outset.
You can test multiple different audiences, obviously, but every business, service, product has a target audience with an above average chance of converting.
And number three, when we have a rough idea of the message that we're trying to convey to the audience.
That we're trying to convey it to, we need to figure out how are we going to get it there?
Which medium are we going to use, which media are we going to use? How do we reach these people?
Now, this used to be extremely hard and a lot of the time.
Social media has made this easier than ever.
It used to be extremely hard, extremely costly. For some businesses, it still is.
That's up to you to think about creative ways of doing it.
Obviously, I'm happy to help you out with that.
That's what we're here for. Right?
But a lot of the time, social media makes it so easy.
If you do the first two steps, social media makes it super easy.
And this is Because you can do it on a local scale or you can see what their interests are.
In the past, you had to buy a list of addresses for it. Do direct marketing, a direct mail campaign.
It was a whole thing. These days, it's much easier.
Especially if you do stuff like retargeting, which we're going to get into.
If you do stuff like audience segmentation, also stuff that we're going to get into.
Don't worry about that for now.
Just know there's usually a way to reach your audience, but you have to know what your audience is before you can reach them.
So now I want you to remember three things. Write them down!
Number one: have a meaningful message.
Number two: know your audience.
And lastly: have a way to contact your clients.
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